Inspired by the works of modernists Matisse and Serra, the Cushnie et Ochs Pre-Fall 2018 Campaign explores the expressive power of nature.Immersed in the raw beauty of historic Montauk’s southeastern shore, Lais Ribeiro exudes both majestic strength and serene grace.
Inherently statuesque yet undone, Lais embodies the diversity of feminine emotion – personified by the spectrum of light shifting from sunrise to sunset.
The forces of wind and water accentuate fluid silhouettes, vivid blocks of color, reflective embellishment and intricate fringe detailing through natural movement. The textured landscape is juxtaposed with the geometric, clean lines of the collection – striking a balance between hard and soft.
In this season’s campaign, Lais is the epitome of effortless glamour – illustrating the sophistication, sensuality and empowered confidence of the Cushnie et Ochs woman.