The Spring 2018 season marks the debut of Cushnie et Ochs Footwear.
"You know what goes great with clothes? Hint: The answer is shoes—and Cushnie et Ochs designers, Carly Cushnie and Michelle Ochs, definitely agree. So much so that they’re launching their first-ever collection of footwear, complete with the signature sexy-meets-refined Cushnie et Ochs aesthetic. (I mean, finally, am I right?)
Described by Cushnie as “[having] a very clean aesthetic, very architectural, and very sleek and sexy,” the collection is set to debut at New York Fashion Week along with the Cushnie et Ochs spring/summer 2018 ready-to-wear collection this Friday, September 8. InStyle caught up with the designers to hear more about the footwear launch—and of course, we learned it’s more than just another line-up of shoes, mind you. It’s a full look. It’s completion.
“I mean, we’re women,” Ochs shared with InStyle. “We’re here designing clothing. Shoes have never been far from our minds. I think naturally, as women, when we're designing, you imagine an entire look from beauty down to your toes. So… you always have something in mind. It was just a little bit frustrating that we didn't have our own shoes. But now having this ability [to offer footwear] really finally completes the look for our girl.”
And speaking of their girl, Ochs elaborated, “The upcoming [ready-to-wear] collection is based on Frida [Kahlo]—you know, a strong, powerful female figure who’s kind of always in our wheelhouse… [The woman they’ve designed for is] an empowered woman. She definitely is self-assured, unapologetic, definitely comfortable in her own skin, and in a way, wants to have it all.”
And might we add: Cushnie et Ochs not only caters to women who want to have it all; they’re also trying to make that happen. “It was very important to us that we debut our footwear collection within the opening-designer price point, while still maintaining the highest level of quality, and producing the collection in Italy. With the majority of the collection falling within a range of $625 and $895, we feel this collection strikes that perfect balance."
On the wearability of the shoes, Cushnie shared, “Comfort was something that was very important to us. We have spent many a time complaining about shoes in the past. So that was something we really wanted to focus on. We really didn't want to produce shoes that Michelle and I could not wear or felt we couldn't wear.” Ochs added, “Sometimes [with other shoes] you're wearing it and you're like, 'Did anyone put this on before? I know down to the minute how long I can be in some shoes. Like, that's a two-hour shoe. That's got an hour time limit.”
- Kim Duong for InStyle.com